Wednesday, March 30, 2011

CSR . . . and setting higher expectations

We talk often about CSR and sustainability, including a major reforestation initiative . . . And now the rubber has hit the road in Makati: “P20-B redevelopment program for Ayala Center in full swing”, reports Manila Bulletin. “While communities flourished in the MCBD, the need for greenscapes where more people can unwind is of paramount importance. Anticipating years ago that quality of life will be given a higher premium . . . Ayala Triangle Gardens . . . is now recognized not only as a breathing oasis but also as a green hub for activity right at the heart of the Makati Central Business District where people unwind, relax and enjoy life.”

The Ayala Triangle Gardens offers various events and activities for the residents, officeworkers, diners, and visitors of MCBD . . . Supporting all of the developments are continued investments in the corporate sector. A highly modern hotel row at Ayala Center is being built, guaranteeing tourists and business travelers the best of world-class amenities.”

The news report speaks to great plans: “And in response to its requirement for connectivity and accessibility, a more convenient transport framework is being mapped out to improve mobility. Additional gateway structures are being constructed and integrated into the current public transport system. And as a boon for commuters, a revolutionary Bus Rapid Transit (or BRT) system, another first in the country, will be implemented and operational in a couple of years, one that accesses the entire CBD from other vital parts of the metropolis. This new scheme will combine the quality, speed, and efficiency of a railway line with the economy of a bus system that well suits the dynamic lifestyle that is Makati.”

Ayala Land is also establishing a comprehensive pedestrianization program. This provides an approach that supports the tenets of the redevelopment of the Central Business District. The current underground walkway system will be complemented by alternative routes and avenues especially conducive to walking. This matrix will enable people to bypass traffic, as well as encourage an efficient, healthy, and environmentally sound method of getting around.”

It is a great opportunity for CSR when in business plans like the above we present fully efforts to meet the spirit and intent of CSR . . . and sustainability – while setting for ourselves higher expectations?

It was delightful to watch Indonesia’s BOI Chairman on Charlie Rose. To paraphrase him: ‘My generation is selling coal, but my expectations are that my children would be selling high value-added products. Indonesia has benefitted from our abundant natural resources and the rising prices of commodities, but the future of the country does not lie there – we must industrialize. Start with rice: we produce 5 tons per hectare but Thailand and Vietnam do 10; in steel we do 30 kilograms per capita but to be industrialized means we have to do 1,000, South Korea is already at 1,500.’

Beyond investments, what we need more from the West is human capital. We need to learn how to move forward in industrialization. How organizations and institutions work more efficiently and pursue innovation. Corruption is still a reality but over the last 6 years we have put hundreds of people in jail. It will be a long journey but we must be resolute. We’re looking at Hong Kong – today they have zero corruption but they worked hard over 30 years to get there.’

Charlie Rose, speaking to another guest, an Asian-American points out: “You know, countless achievers have been in this program, and I always thought they were the best and the brightest; but they all said they worked hard.” We can’t assume that we, Filipinos, can’t set higher expectations – and work hard? ‘White Men Can’t Jump’? (http://en.wikipedia.org/wiki/White_Men_Can't_Jump)

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