"Government
urged to focus on agriculture and tourism," reads a news report.
And it's a challenge for the "economic cluster" in the
cabinet? There are numerous departments and agencies in government
and it wouldn't be surprising, given each one has its own charter, if
"organized confusion" would reign notwithstanding efforts
to align functions like those involved in economic development? Take
the MMDA as another example. Whatever happened to the efforts to
align services and service delivery in Metro Manila? Organized
confusion can take away our sense of efficiency and productivity –
and no wonder progress and development has eluded us?
So
what to do – beyond promoting gambling, after OFWs and the BPO?
Like it or not we have to play the game of today's globalized and
highly competitive world. And it demands learning to pursue the
common good – the converse of oligopoly. But are our institutions,
including the church, failing us? But we are the institution, like we
are the church?
A
Filipino business leader promoting foreign investment had shared with
folks in government what foreigners have repeatedly said: "Putting
up a manufacturing facility is the easy part. But the success model
of our business like everyone else relies, beyond manufacturing, in
the efficiency of the broader supply chain." In short, it's
about (hard and soft) infrastructure once again. And that chain can
go as far back to raw-material sourcing (as well as the various
inputs including service-related like power that must be put into the
"hopper" in order to generate the desired product or
output) and as far forward as getting products shipped or transported
(and ideally put on the store shelf and where the consumer has the
purchasing power to take them home.
In
sum, a foreign investor would assess how much of the chain can be
provided and supported by a market or a country like PHL. And while
few countries could take on the entire chain, investors would opt for
the country that can cover the most. For example, Ford (Motor
Company) figured that Thailand would be preferred over the
Philippines – and so they left! It was a similar exercise my
Eastern European friends did when they decided to market in Asia.
Hong Kong, for instance, has only a fraction of the Philippine
population and is a very high-cost location. Yet the advantages of
Hong Kong as a market are unmistakable – i.e., the key is
developing innovative and higher value-added products that can
command healthy margins even in high-cost markets.
Efficiency
and productivity (which we have to come to grips with) are critical
when investors look at the bottom line. For example, it typically
takes 60 minutes from the moment the plane lands at the Hong Kong
airport to when a businessperson checks in at a hotel –
notwithstanding that the plane has to taxi to the gate, baggage
offloaded, go through border formalities, take the express train to
the city and finally a taxi to the hotel (taking limousine service
takes 10 minutes longer.)
And
the vaunted Hong Kong efficiency and productivity – ergo,
competitiveness – would be noticeable even to newcomers. Do they
cost money? Of course they do, but it is not the costs but the bottom
line! For an enterprise it presupposes investing in technology and
innovation – e.g., with marketing and R&D working side-by-side
and aggressively engaged in product development – as well as in
talent and market development. It is what global competitiveness is
about.
We
can't be in a state of organized confusion, shut out the outside
world and don't measure ourselves against a higher performance bar?
The only ones it benefits are the few – not surprising in a culture
characterized by influence peddling and oligopoly on one hand and
bureaucratic inefficiency and corruption on the other?
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